BOOG is a series of products especially designed for young male office workers. BOOG exists out of a duffel bag, a card holder, a notebook and a keychain. The products are made from mainly natural materials such as wool, cotton, wood, leather and furniture linoleum (provided by Forbo Flooring B.V.). The furniture linoleum is fixed after it was bended in its almost maximum radius. This arch like shape (or in Dutch ‘een boog’) is what makes these products so recognizable.